Where Smart Packing Meets Smart Commerce: Tripped’s Online Store Goes Live

Tim and Fin have been around the world — and they’ve taken us along for the ride. After spending a full year traveling and living out of suitcases, they discovered one major pain point: packing. That’s what led them to create Tripped, a line of packing cubes and travel gear designed to make travel more organized and efficient.

Over time, their products gained traction through Amazon, where they racked up over 10,000 reviews averaging 4.8 stars and were featured as an Amazon Star Small Business. But with a growing brand and loyal customer base, the next logical step was to own the experience end to end. That meant building a direct-to-consumer site where they could connect with their audience more directly — and that’s where AOTT stepped in.

Here’s how we helped them go from a basic brochure site to a full-featured Shopify store.

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How It Started

Tripped was initially using a Squarespace brochure website, directing shoppers to Amazon for purchases. While this model worked well for building a reputation and customer base, it limited the brand’s ability to connect with their audience, tell their story, and optimize conversions.

When Tripped came to AOTT, they had a strong concept and a clear goal: to build a site that truly represented their brand and could support ongoing growth. We kicked things off with our Design & Discovery phase, aligning on vision, audience, and goals.

Starting with a Home Page concept, we collaborated closely with the Tripped team to shape the site’s structure, content, look and feel, and overall user experience. Alongside the design work, we implemented the right tools to power growth — integrating Shopify with Klaviyo for email marketing, segmentation, and performance tracking.

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Where We Landed

Over the course of four months, we refined the original concept — benchmarking competitors, applying best practices, and layering in our own strategic and creative direction.

The result is a streamlined, intuitive shopping experience that showcases Tripped’s full catalog and highlights their unique value. From homepage to checkout, every element is designed to help customers shop with confidence.

We also built content-driven features to support purchase decisions:

• Product Quiz — A friendly, guided experience to help customers find the perfect gear based on their travel plans.

• Comparison Table — An easy-to-navigate breakdown of each product’s features, designed around trip length and activities.

Shoppers can also dive into travel content and packing tips in the Lounge — a blog-style section designed to inspire and educate.

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How It Went

Tripped saw organic sales from week one and positive feedback from their community almost immediately. The site has helped strengthen the brand’s credibility, making Tripped feel more established and trustworthy in the eyes of new customers.

Owning their own website has given them:

• Full control over their customer experience

• Better storytelling opportunities

• More visibility into shopper behavior and conversion data

As a result, our partnership with Tripped continues, with AOTT providing ongoing strategic and technical support as their brand evolves.